Ashley Ford :: Growing up in Northern California, Ashley developed an appreciation for nature and the environment from an early age.  It wasn’t, however, until she began to attend college in Texas that she learned that her beauty products had a negative effect on her health and the Earth.  After graduating with a B.A. in English, Ashley began teaching English and writing to women at a small, technical college. While teaching, she continues to research and write about organic and natural beauty products.  She currently resides in Abilene, Texas, where she and her husband are expecting their first child.

Jolene Hart :: Jolene is a freelance writer with a passion for holistic health and beauty. She most recently worked on staff in the beauty department of In Style magazine, covering every aspect of the beauty industry from product breakthroughs to backstage trends at fashion week. She also spent time working in fashion at In Style and reporting on celebrity and red carpet news at People magazine and People Stylewatch.

Emma Pezzack :: Emma has 20yrs of working directly in beauty & fashion and a burning passion for organic and natural beauty in particular. She’s worked on both sides of the beauty business; in sales, marketing and upper level management for major beauty firms; and as a trained makeup artist and Fashion Stylist/Creative Director. Emma is CEO & Founder of Futurenatural, an online beauty store, hailed as the new ‘Sephora’ for the savvy organic & natural set; Editor-In-Chief for Organic Beauty View; and Beauty Director for Coco Eco Magazine.