You know that going natural is more than a trend when beauty companies with a great name and flawless reputation begin to produce green products.  Frederic Fekkai is one label that has such loyal customers and high standing within the beauty industry that it clearly does not need a gimmick to lure in clients.  Yet there I was browsing Sephora’s website when I saw it: Frederick Fekkai’s Au Naturel hair care line.  Au Naturel products include shampoo, conditioner, dry shampoo, and sheer styling gel, meant to give customers well crafted products that are more natural than what one would find in the salon.  Fekkai’s new line is made without a host of harmful ingredients, including synthetic fragrance, dyes, sulfates, and parabens.  The absence of such harmful ingredients allows for a gentle product that leaves hair shiny and smelling great.  And if you’re a gal who likes bubbles in the shower, the shampoo contains naturally derived plant-based surfactants, which give you a nice lather.  To make matters better, products are housed in bottles made from 40 percent recycled materials, making them eco-friendly inside and out. Writer :: Ashley Ford