Cleanse the world of landmines while cleansing the body :: Introducing Cleanup Soap
Submitted by The Organic Beauty Expert
from release
With a simple act of washing our hands, we can help wash the earth clean of landmines. Cleanup is a new line of all-natural soap formed in the shape of landmines. Cleanup raises funds for landmine removal and survivor assistance and also promotes awareness of the global landmine crisis.
“The global landmine crisis is a pervasive humanitarian and economic issue in over 80 countries worldwide”, said product designer Hideaki Matsui. Matsui developed the soap as his senior thesis at Parsons The New School for Design, where he was tasked with designing a product that would address an important social issue. Landmines, or even the suspicion of them render land useless, prohibiting communities from producing food and utilizing water sources, or from building infrastructure, schools and hospitals.
Matsui was drawn to landmine removal through the photographs his parents showed him of the devastation caused by landmines. “I came upon the idea of developing soaps in the shape of landmines because of the powerful message it sends: when raising funds for landmine removal, the point is for them to disappear, said Matsui. As the soap disappears, so do the landmines.”
