People really like flying
Submitted by Aguanomics Blog
via FCRN:
Research carried out at Loughborough University that found most people would rather try to cut energy use in their homes than give up air travel. In fact, less than one in five people are prepared to fly less to reduce their carbon footprint and that people are flying further and more frequently than ever… The research also found that increasing the cost of flying by a small margin is not enough to deter people from flying. It would take a 50% increase in the cost of a ticket to discourage most people. However, a greater number of people than ever before do believe that there should be some increase in air fares to compensate for the impact of aviation on the environment.
Read more on the project or this news report.
Bottom Line: We will only lower our carbon footprint by lowering our standard of living. (If we could do it “for free,” we would have done already.)
